Investigating the Use of Online Social Networks to Obtain Health Information among Pregnant Women

Abstract

This study aimed to explore various aspects of accessing health information through online social networks among pregnant women in Bojnurd. This cross-sectional study was conducted among 243 women from seven healthcare centers in 2024.  Data were collected using an online questionnaire. The inclusion criteria encompassed proficiency in Persian and residency in Bojnurd, while the exclusion criteria included incomplete questionnaires. Descriptive statistics and analytical statistics were used for analysis, with a significance level set at p < 0.05. The mean scores for online social networks usage among the mothers were as follows: attitude (2.72), perceived ease of use (3.38), intensity of internet use (3.05), access to infant care information (2.95), childbirth-related information (2.89), pregnancy-related information (2.48), and postpartum information (2.13). A mean score above 3 indicates a desirable level. The results indicated that online health information seeking among the participating mothers was below average. Given the significant role of internet resources in alleviating maternal anxiety, it is recommended that websites provide necessary information for mothers.